News, 12.12.2016

A healthy burst of freshness from Poland

Vetropack Nemšová in the Slovak Republic produces the new flint glass bottle for the Polish mineral water brand Staropolanka. The bottle’s design features a clever play on the use of dots.

“Kłodzkie SA – Grupa PGU”, is reputable producer of natural mineral water with more than 100 years tradition. Rich in minerals, trace elements and ions, this water is said not only to quench thirst, but also to combat tiredness. Fans of Staropolanka swear by it and fondly describe it as a “treasure trove of minerals”. Even as far back as in the 17th century, the Jesuits who settled in this region set great store by the energising power of Staropolanka.

Pure freshness

Staropolanka has recently been repackaged and is now sold in the trendy 0.33 litre “Obus” mineral water bottle, which is made of flint glass. The Obus is produced at Vetropack’s Slovak plant and replaces the old “Witold” bottle of the same size. The fresh new design is distinguished by an array of countless raised dots in various sizes, which appear to bubble up like droplets of water, symbolising its energy and vitality. This impression is accentuated by the bright green label and equally green crown cork. The engraved dots also ensure that the bottle always sits comfortably and securely in your hand.

The number of bottles produced for the Polish market each year ranges between 600,000 and 700,000. They are sold via the HORECA network (hotels, restaurants, cafés and catering) and are also distributed internally to miners who work mainly in the copper mines run by the Polish mining company KGHM Polska Miedz S.A. Kłodzkie SA belongs to the same capital group.