News, 18.09.2021

La dolce vita rethought

Disaronno®, the world’s favourite Italian liqueur, is set to delight its devotees with the launch of Disaronno Velvet. The elegant packaging for the smooth cream liqueur is produced by Vetropack Italia in Trezzano sul Naviglio near Milan.

A new product, perfect for lovers of intensely flavoured cream liqueurs. The distinctive taste of the most popular Italian liqueur in the world is enriched with unexpected nuances. Surprisingly soft on the palate, Disaronno Velvet cleverly and harmoniously blends in the unmistakable character of Disaronno Originale, which has left a lasting impression for generations with its velvety note.

The iconic 750 ml bottle with the “square cap” is given a makeover with a very elegant and contemporary totally white look. The combination of timeless elegance with “la dolce vita” is also evident in the commercial for Disaronno Velvet, released in 2021 as a re-imagining of the brand’s classic advertising. Disaronno Velvet has won the “Product of the Year 2021” innovation award for new spirits on the Italian market. Vetropack Italia’s new design played a key part in this success.